I’ve spent part of my afternoon watching Wow Wow Wubbzy with my 4 1/2 year old, and I’ve loved every minute of it. There are a few kids’ shows I enjoy and Wubbzy is one of them. I also like The Backyardigans and Charlie & Lola–so much so that I get excited when new episodes appear in the dvr queue. But have you ever paid attention to the commercials in between the shows? Most are for stupid toys and various cleaning products, but there is a commercial in there for a cd of a group of kids singing Top 40 songs. For some reason, I find this incredibly disturbing.
First of all, there is no attempt at artistry made in the arrangements of these songs. It’s as if the producers pulled 45 kids off the street and had them all bellow into a microphone. Secondly, have you heard the lyrics to these songs? These are songs aimed at horny, depressed, spoiled teens–not perfectly content, spoiled 4 1/2 year olds. The albums themselves are aimed at the preteen crowd, the kids Abercrombie tries to sell thongs to. But the innocence of the “kids’ choir” sound allows parents to feel secure about the content–I mean, it’s a bunch of kids, you know? By exposing kids to more adult content, the music industry is just solidifying their future consumer base. Which isn’t new, but the idea of my little one singing along to Rihanna is enough to make me nauseated, musical taste aside.
Recently, I was talking to my friend Katie, whose son is a friend of my daughter’s, about the insidious nature of pop culture and its effect on our girls. Katie’s also got two girls, the oldest of which is the consummate lady. Her shoes match her bag and she’s always got an “outfit” on and Katie’s only part in this is to provide the clothes. Her daughter loves to be a lady. (My daughter? Well, sort of. But that’s another story.) But Katie’s girl is not age-inappropriate.
There’s something in modern culture’s idea of what is appropriate for toddlers and preschoolers that is downright disturbing. I don’t think that my girl needs to worry about boyfriends and lipstick and getting her hair done when she’d really rather be outside playing. She doesn’t need to be listening to watered- down versions of this year’s Spice Girls (how old am I?) or thinking about cute underwear. She and I match our nails to our toenails and play salon (mostly so I can trick her into letting me brush her hair), but I would like to maintain her innocence for as long as possible. I’m not going to home school her or turn her into one of those weird sheltered kids who have never heard a swear word (good luck with that) but the world is going to wear her down and steal the magic from everything soon enough. I don’t want to hasten that process.